Since the beginning of this year, there have been a lot hopeful murmurs about the return of business travel after a precipitous decline over the last two years. Now we’ve got even more proof that business travelers–especially those from small and medium sized companies–are seeing growth opportunities and taking more trips.
British Airways is definitely on to something here. I don’t know if it’s good marketing, good PR, good business or what. But it’s definitely good karma. And I got a taste of it last week in New York and London.
Last month the Treasury Department published new rules around meetings and conventions for companies receiving TARP funds. When or if companies loosen their purse strings and allow employees to attend meetings and conventions again, expect a lot less flash and a lot more scrutiny.
Some travel industry conferences are so much better than others and I’ve just returned from a zinger. The Association of Travel Marketing Executives met in Las Vegas last month, and I picked up several nifty nuggets of business travel intelligence that road warriors will see play out in the coming year. Here’s a sampling.
I’ve been tracking travel trends since 1988. Every year at about this time, the news is flush with polls, predictions and prognostications for the upcoming summer travel season. So let’s examine this week’s AP-Gfk poll that produced gloomy headlines such as, Fewer Americans Vacationing This Summer. Really?