Sunday musings: Delta’s Glass Bottom Jet, delays worse for flight attendants, irreverent Spirit ads


Excuse this video that is basically an ad for Delta, but the important part of the video is something new that only Delta is offering at the moment — glass bottom jets. Delta now allows you to see your journey connected to the places you are flying over. The second post deals with how flight attendants suffer more from delays than the passengers. Finally, we present the ballsy ads from Spirit Airlines that poke fun and run at the edge of social acceptability. These Spirit Airlines ads are, shall we say, “Irreverent.”

Delta’s Glass Bottom Jet 
Once upon a time, I was involved with putting together a series of videos that would let passengers know the geography they were flying over. Not all passengers want to hear the pilot announce, “Ladies and gentlemen, we are now flying over the cornfields of Kansas,” or, “On your left you have a beautiful view of Pike’s Peak.”

I loved it and wanted to make it optional for passengers, but technology had not caught up with my vision. Now it has. Delta’s glass-bottom plane does exactly that — it tells you what you are flying over and offers even more information about the sights.

The feature most likely to be buzzed about is also one that is not necessarily new to the landscape.

Dubbed Glass Bottom Jet, the in-app feature allows users connected to in-flight WiFi above 10,000 feet to track their flight’s progress while also exploring the landscape beneath them via Wikipedia articles, social media updates and other points of interest.

One potential hurdle for uptake of this new feature is that users must pay for an in-flight WiFi session in order to have access to the Glass Bottom Jet view. On one hand, this could reduce the number of people that access the tool; on the other, perhaps it will give people another reason to opt for in-flight WiFi, which they can easily purchase right there in the app, of course.

5 ways flight delays are even worse for flight attendants than passengers

Passengers aren’t the only ones suffering when a storm hits town and causes the airports to close. Here’s what happens when flight attendants get grounded.

When flights are delayed, they get the shaft. They don’t get paid, they get their schedules and bids rearranged, packing becomes impossible and commuting to work gets to be a big hassle.

Before you start to complain to the flight attendants, realize what they are going through as well. Delays are no fun for anyone.

• We don’t get paid — Flight attendants are paid for flying time only. Time on the ground doesn’t count. I’ve been working as a flight attendant with a major carrier for 17 years and from time to time I’ll work an 11 hour day and only get paid for five of those hours. It happens all the time to more junior flight attendants.
• We can be reassigned to work for days
• We have no idea what to pack
• Sometimes they can’t get to work

The ballsy history of extremely crude ads for Spirit Airlines

It seems that racy and borderline advertising that tiptoes along the edge of respectability sells. At least Spirit seems to think so. They have been leaders in advertising that takes advantage of the foibles of others. Some call it bathroom humor or say it is only suitable for 12-year-old boys. What do you think?

Spirit Airlines has never shied away from controversy in its advertising, so it should be no surprise its latest campaign features strippermobiles that say, “I’ll go both ways for $18.”

It’s just another chapter in years of cheap sex jokes and double entendres that capitalize on the 12-year old boy in every consumer.

Every time a big event or scandal has come along, Spirit’s been there. Its current “Weiner Sale” campaign showcases a hot dog, with the promise that the fares are “too HARD to resist.” And if that’s not enough, Spirit also announced that there’s a Weiner Sale “expansion,” but they’re not going to “enlarge” the fares.