These days airlines and credit card companies are offering all kinds of bonuses and deals to try to stir up business. And most of these special offers seem to be designed with the recession in mind.
But a recent mailing from Chase for their United Airlines Signature Visa cardholders was, to put it mildly, in a different league. (And while I am a cardholder, I am hardly a big spender with it.)
Titled “Lap of Luxury Redefined,” the glossy brochure is a “special” offer exclusively for credit card holders to attend and “be part” of the Monaco Grand Prix.
The four night-three day package includes hotel, private transfers – including speedboat transfers to and from the race, access to a Formula 1 hospitality suite, access to the weekend’s “most exclusive party” with “celebrities, models and racing enthusiasts” and other “true VIP experiences.”
The price, only $6,800 per person, based on double occupany. (No word about single supplements.) Airfare not included. Some of the “limited” space was still available when, for research purposes only, I tried the number on the flyer.
Now clearly, everyone is not suffering in this economy. And there are plenty of executives whose salary bonuses are escaping AIG type scrutiny. But still, when discretion and restraint seem to have at least temporarily overtaken conspicuous consumption as a mark of status, I do have to wonder: What were the designers of this mailer thinking?
And for those who can’t afford it, will Chase be sending them an offer to help them afford to eat cake?