What we’re reading: United’s old campaign, US/AA fight DOJ lawsuit, old prisons for curious tourists


United Airlines’ new brand campaign reinterprets “fly the friendly skies”

United Airlines unveiled a new campaign on Saturday, reinterpreting the classic “fly the friendly skies” tagline.

The new campaign, United’s biggest in more than a decade, is based on feedback from customers that “user-friendly” today means the combination of service, technology and product enhancements. United has designed its investments in its global route network, new aircraft, onboard features, customer service and digital channels to be “flyer-friendly.”

US Air, American push back on merger lawsuit

US Airways and American Airlines urged a court to require the Justice Department to turn over documents on its approval on past mergers.

In their motion, US Airways and American asked for analyses, studies, forecasts and other documents relating to the Justice Department’s approval of the four mergers completed over the past decade.

Old prisons cater to the curious tourist

Old prison are becoming new tourist attractions. More than 100 former prisons have set up tours that are drawing tourists.

The Missouri penitentiary had more than 19,000 visitors last year, up 10 percent from the previous year. Visitors pay $12 for a two-hour tour and $25 for a three-hour, an in-depth look that includes additional areas of the compound, once the largest in the United States. From 2009, the tours have provided a new use for the prison, which had an uncertain future when it closed in 2004.

Some other prisons in the US also report a booming tourism business. Eastern State Penitentiary, with a “nighttime haunted house,” draws about 160,000 people, up an average of 20 percent annually in recent years. The Old Idaho Penitentiary in Boise drew about 42,000 visitors last year, up from 28,000 four years earlier, officials said.

At Alcatraz — the most famous prison open for tours — the number of visitors to the island 1.5 miles offshore from San Francisco are capped at 1.4 to 1.5 million annually, said Howard Levitt, director of communications for the Golden Gate National Recreation Area.