Choice Factors: When choosing a flight, respondents’ main considerations are not surprising: direct routes (65%), ticket price (55%), past experiences (50%), time of day (48%) and seat comfort/leg room (46%). If a meal is not offered on the flight, and most aren’t, 55% of surveyors opt to purchase food in the airport, while 18% bring food from home.
Book It: When it comes to booking flights, airline websites have become predominant for 64% and 63% of surveyors in the past two years, compared to 60% in 2007 and 2008. Booking through the office jumped from 2% to 10% in the same time period, while travel agents fell from 17% to 10%. A 64% majority report using their frequent flier miles to book free flights, while 28% use them for upgrades.
Airport Quality: Surveyors have once again rated Portland International as their favorite airport based on overall quality, followed by Tampa International, Salt Lake City International, Detroit Wayne County and Denver International. The bottom five airports based on overall quality are some of the busiest, John F. Kennedy International, Philadelphia International, Los Angeles International, Miami International, and, consistently coming in last place since 2007, is New York’s LaGuardia Airport.
Here We Are Now, Entertain Us: In-flight entertainment has become increasingly important to surveyors who have to contend with crowding and flight delays throughout the year. For the third year in a row, JetBlue (domestic) and Virgin Atlantic (international) win for “Best In-Flight Entertainment.”
And now … the comments. These are priceless.
The only thing missing is a blindfold and a cigarette.
At least they haven’t killed me yet.
My bags get better service, but they pay extra.
Flight attendants seem to have trained with Frau Blucher.
PBS…paralyzed butt syndrome!
The only difference between economy and business classes is a shrimp on your salad.
Not sure if I really want to know that Captain Skippy is flying today.
I don’t love getting up-close-and-personal with the head of the person in front of me.
Who made them mad at their customers?
Point a to point b with a bag of pretzels.
Entree selections should be labeled “choose your poison.”
Service without a smile…or a smile without service.
A violation of the Geneva Convention.
Staff must use Orwell’s 1984 as a training manual.
Only an option when it’s the only option.
When two crummy medium-size airlines merge, all you get is a crummy large airline.
Seats make an iron maiden seem comfortable.
Like a cattle car, except the cows are mercifully slaughtered at trip’s end.